Protecting your brand is crucial for business growth and credibility. In Assam, the Directorate of Industries & Commerce, Government of Assam, offers an online platform for brand registration through the Sewa Setu Portal. This guide simplifies the process, ensuring you can secure your brand name legally and efficiently.
Why Register Your Brand in Assam?
- Legal Protection: Prevent unauthorized use of your brand name or logo.
- Market Trust: Build credibility with customers and partners.
- Business Growth: Safeguard your intellectual property for scaling.
- Access to Government Schemes: Registered brands may qualify for state subsidies.
Eligibility Criteria
Before applying, ensure you meet these requirements:
| Criteria | Details |
|---|---|
| Business Registration | Must be registered in Assam (MSME, sole proprietorship, partnership, etc.). |
| Brand Uniqueness | The name/logo should not infringe on existing trademarks. |
Documents Required
Prepare these documents in advance to avoid delays:
| Document | Format & Details |
|---|---|
| Business Registration Proof | Udhyam Aadhar, GST certificate, or Partnership Deed. |
| Brand Logo/Image | High-resolution (300 DPI) PNG/JPEG file. |
| Identity Proof | Aadhar, PAN, or Passport copy of the owner/agent. |
| Business Address Proof | Utility bill, rental agreement, or tax receipt. |
| Authorization Letter | Required if applying through an agent (notarized). |
Step-by-Step Guide to Apply Online
Step 1: Visit the Sewa Setu Portal
Go to the official website: https://sewasetu.assam.gov.in
Pro Tip: Use Google Chrome for smooth navigation.
Step 2: Register/Log In
| Action | Details |
|---|---|
| New Users | Click “Register” → Enter mobile, email, and business details. |
| Existing Users | Log in with your credentials. |
Step 3: Select “Application for Brand Registration”
- Under the “Services” tab, search for “Brand Registration”.
- Click “Apply Now”.
Step 4: Fill the Application Form
| Section | Details to Provide |
|---|---|
| Business Information | Name, type, registration number, GSTIN (if applicable). |
| Brand Details | Brand name, description, logo upload. |
| Owner/Agent Details | Full name, contact number, Aadhar number. |
Avoid Rejection: Double-check spellings and ensure logo clarity.
Step 5: Upload Documents
| File Requirement | Specifications |
|---|---|
| Format | PDF, JPEG, or PNG (max 2MB per file). |
| Naming Convention | Label files clearly (e.g., “Business_Address_Proof.pdf”). |
Step 6: Pay the Fee
| Category | Fee (INR) |
|---|---|
| General Applicants | ₹500 |
| MSMEs/Startups | ₹300 (varies based on state subsidies). |
Payment Modes: Debit/Credit Card, UPI, Net Banking.
Save the receipt for future reference.
Step 7: Track Application Status
| Stage | Estimated Timeframe |
|---|---|
| Application Submission | 1–2 working days. |
| Document Verification | 5–7 working days. |
| Approval & Certificate | 15–30 working days. |
Track status using your Application ID on the portal.
After Approval
- Download your Brand Registration Certificate from the portal.
- Renewal: Required every 10 years (check notifications).
Common Mistakes to Avoid
| Mistake | Consequence | Solution |
|---|---|---|
| Blurry or low-quality logo | Application rejection | Use 300 DPI resolution. |
| Incomplete form submission | Delays in processing | Review all fields before submitting. |
| Ignoring trademark search | Legal disputes later | Check IP India. |
FAQs
| Question | Answer |
|---|---|
| Can I register multiple brands? | Yes, but each requires a separate application and fee. |
| What if my brand name is rejected? | Resubmit with corrections within 30 days. |
| Is offline application available? | No. Assam mandates online-only applications. |
Need Help?
| Contact Method | Details |
|---|---|
| Helpline | 0361-223-3444 (Directorate of Industries & Commerce). |
| support-sewasetu@assam.gov.in | |
| Office Address | Directorate of Industries & Commerce, Assam, Guwahati-781006. |
Why Choose Assam for Brand Registration?
| Feature | Benefit |
|---|---|
| Digital Process | Faster approvals (vs. other states). |
| 24/7 Accessibility | Apply anytime, anywhere. |
| Transparent Tracking | Real-time updates via SMS/email. |
Infographic: Brand Registration Process in Assam
(Visual summary of steps 1–7 for quick reference)
Conclusion
Registering your brand in Assam is now hassle-free with the Sewa Setu Portal. Follow this guide to secure your brand’s identity and unlock growth opportunities.
Ready to begin? Visit Sewa Setu Brand Registration now!
